Google

Articles that talk about things relating to Google. Seeing as everything relates to Google, this has most of our posts.

How to Setup Google Analytics

To setup Google Analytics, you first need your web site up and running. Check our quick guide for this, and also make sure you’ve got the Google Analytics for WordPress plugin installed.

Courtesy of Google Analytics

Also, if you haven’t signed up for a Google Account, do this now. There are too many weapons Google provides you, and they’re all for free and have a plethora of user documentation and tips.

Assuming you’ve logged into the homepage for Google Analytics, click on the Admin tab at the top right of your screen, which should take you to the Account Administration screen.

From here, click ‘+ New Account’ and proceed to enter basic details like the Name (nickname) for your account, and the URL. Once you click ‘Create Account’ you’ll be dropped off on a screen that has your Google Analytics ID (GAID), and some instructions on how to install it. At this point the ‘Tracking Status’ should say ‘Tracking Not Installed‘.

Yoast – our top recommendation for SEO plugins

Our suggestion is to use the Google Analytics for WordPress (by Yoast) plugin for your site to do this. Pull your GAID and then proceed into your WP Admin site and install the plugin if you don’t already have it. Once you install you’ll be asked to ‘select which Analytics profile to track’. Click ‘click here to authenticate with Google‘ and choose the correct email address.

Now you can select a drop down value for the correct profile (this is the Nickname you created in Google Analytics), and the corresponding GAID will populate in the next dropdown.

Or you can select a Manual entry and copy paste the GAID.

It takes up to 24 hours for Google to begin collecting data for your site, and it’s usually quicker. Let the analysis begin!

How to Search Google Efficiently

Search Google EfficientlyOver the past decade, many companies have become household names. Many have even left a sizable impression on modern culture as a whole; see Coke, McDonald’s, Nike. Few companies, however, achieve the status of becoming a verb.

For many, Google is a way of life. It’s become THE portal for the world’s information. You don’t Bing something, or Yahoo something (though with a certain amount of creativity…), you only can Google something. Here’s a few tips, in a new series of Google tips, for understanding how to search Google efficiently :

Search Google Efficiently: filtype

Say for example you’re looking for a template, but Microsoft Word/Excel/PPT doesn’t quite have what you’re looking for. Google it

“budget template” filetype:xls

This will search for the exact phrase “budget template”, and only return items that are of the .xls format. XLS=Excel Spreadsheet

Perhaps you’re in school, and want to find an essay to compare notes with while struggling to finish a term paper. Google it

inflation and micronesia filetype:doc

Google will return Word Documents it knows of that have BOTH the keywords inflation and micronesia.

Search Google Efficiently: Specific URL

Not too long ago, I was reminded by something of an article I saw on Lifehacker. Though, I couldn’t remember the article’s title. I knew a few keywords that were associated with it and the Lifehacker domain it was on. I journeyed to Google.

“rear deltoid workout” site:lifehacker.com

Search Google Efficiently: Related URLs

This can be exceptionally valuable for those of us concerned with SEO. This can often give you a good understanding of how Google sees your site. You can then adjust accordingly depending on your goal.

related:wegotworms.org

 Using the rPhoneBook operator within Google

This can be especially useful when looking for a specific person, or even networking while on the job hunt. Google wil return it’s index of people with that name and location.

rphonebook:erik schneider los angeles

rphonebook:harry dunn rhode island

Stay tuned for more tips and tricks in Google…

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